All marketers should know that effective marketing relies on these two things: it motivates through emotion and persuades through reason. These are the essential marketing elements that I consider standard issue for each listing:
- extensive and exhaustive web exposure: In addition to standard feeds from the MLS to sites like Trulia and Zillow, I maintain arrangements with Realtor.com to be a Showcase Lister and with Zillow and Trulia to be a Featured Lister. I blog about my listings right here, and I further spread the word on my various social media networks. Long and Foster maintains a powerful website for both standard and luxury listings, attracting over half a million hits each year. I also create a single property website for each of my listings.
- professional services: I rely on the professional services of a staging consultant and photographer to make each of my listings shine. As they say, a picture is worth a thousand words.
- print materials should be beautiful: the layout, photos, words and structure are all important. I create a story line for each of my listings, pulling out and highlighting the essential elements that make the property special. My brochures contain both the emotional tug of the property along with highlighting the important facts and figures, like new appliances and tax information, so that a buyer can confidently make the decision to purchase.
- networking: As a respected member of the local agent community, other agents know that when they deal with me they are working with a professional. That’s important, and it helps to make deals happen and to get them successfully accomplished.
- the devil is in the details: there are any number of details involved in preparing and launching a listing, that is why I have an assistant to take care of them with me, to ensure that no small detail is left undone or falls through the cracks.